the arab world doesn't have a popstar who also builds brands - yet.
Professional background
I build worlds for brands and artists - and make them convert. I run an independent creative and performance marketing practice alongside a paid media specialist and a roster of photographers, videographers, and designers. Together we cover the full funnel: brand strategy, content creation, social media, paid media, and video production. What I do: -Brand strategy & positioning: building a distinct world around a business or artist, not just posting content -Social media strategy & content creation: turning pages into audiences that actually convert -Paid media management: performance campaigns engineered for real ROI -Creative direction & campaign concepts: for property, wellness, beauty, hospitality, and independent artists Selected results: -13.5x return on ad spend on a single campaign -$100K in social revenue generated in one year -Led branding for one of Lebanon's leading property management companies, operating across multiple markets -Currently building the personal brand of an independent recording artist
4 original releases · 75,000+ streams worldwide · Anghami editorial playlist placement · Tempo Music Expo invitee · songwriting credit sold to a Saudi artist · full release campaigns self-directed from concept to distribution. This isn't a side project. It's a parallel career that makes everything else sharper.
Ran the entire marketing function solo across four markets — Lebanon, Cyprus, Greece, and GCC. Built campaigns, partnerships, content, and brand strategy from the ground up with the output of a full team. Highlights: $100K+ in cumulative social revenue · 13.5x ROAS on a single campaign · 1M+ views on an influencer brief · 5K+ organic followers grown · 5,000+ contact newsletter · strategic brand partnerships negotiated and closed · full brand strategy co-developed · company-wide communications standards created and trained.
the arab world doesn't have a popstar who also builds brands - yet.
Professional background
I build worlds for brands and artists - and make them convert. I run an independent creative and performance marketing practice alongside a paid media specialist and a roster of photographers, videographers, and designers. Together we cover the full funnel: brand strategy, content creation, social media, paid media, and video production. What I do: -Brand strategy & positioning: building a distinct world around a business or artist, not just posting content -Social media strategy & content creation: turning pages into audiences that actually convert -Paid media management: performance campaigns engineered for real ROI -Creative direction & campaign concepts: for property, wellness, beauty, hospitality, and independent artists Selected results: -13.5x return on ad spend on a single campaign -$100K in social revenue generated in one year -Led branding for one of Lebanon's leading property management companies, operating across multiple markets -Currently building the personal brand of an independent recording artist
4 original releases · 75,000+ streams worldwide · Anghami editorial playlist placement · Tempo Music Expo invitee · songwriting credit sold to a Saudi artist · full release campaigns self-directed from concept to distribution. This isn't a side project. It's a parallel career that makes everything else sharper.
Ran the entire marketing function solo across four markets — Lebanon, Cyprus, Greece, and GCC. Built campaigns, partnerships, content, and brand strategy from the ground up with the output of a full team. Highlights: $100K+ in cumulative social revenue · 13.5x ROAS on a single campaign · 1M+ views on an influencer brief · 5K+ organic followers grown · 5,000+ contact newsletter · strategic brand partnerships negotiated and closed · full brand strategy co-developed · company-wide communications standards created and trained.
